Shimmr AI

The problem

Publishers release far more titles than any marketing team has the capacity to promote. The result is structural: most of the list, and almost all backlist, is never advertised at all.

The solution

Shimmr's “BookDNA” reads a title's content to identify its themes and likely audience, generates ad creative and taglines from it, and runs targeted campaigns across search and social. Priced per title per month, it is built to make advertising economic at catalogue scale.

What is distinctive

Not a better campaign for the lead title – a first campaign for the thousand books that never had one.

Evidence

• UK-based, founded by Nadim Sadek.
• Publishers Weekly reported roughly 150 publishing clients in the US and UK, at $75 per title per month.
• The company states it has been validated across more than 200 publishers and reports a 49% sales uplift in a pilot with a Big Five publisher – both self-declared figures.

Compiled from public sources, August 2026. Not yet reviewed by the organisation.